I just finished reading John Heilemann and Mark Halperin’s Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime. Certainly an intriguing read and well worth the time. I am not sure if there was any "new" information in it. What surprised me the most was that while I was reading it I the emotions I felt.
Just in case anyone is wondering I voted for Obama. I look forward to the day when I can describe to my grandchildren how it felt to pull the lever in the voting booth for someone I believed to be the best choice for our country and who happened to be the first African American President. But those who know me know that I was and am a huge believer in and supporter of Hilary Clinton, and I was truly sad to see her lose the democratic nomination. I firmly feel that she was treated unfairly in the press. But this post isn’t about politics – so save the comments as that is another blog entirely!
Game Change basically tracks the campaign not ideology or political issues so in the end the book basically recounts what now public knowledge (with some juicy tidbits) – the Obama campaign was run better, better organized and unstoppable while the Clinton and McCain campaigns were a mess. Obama’s campaign was a one of a kind super machine and whole new model. The authors constantly point to Obama’s amazing calm and in control nature as a unique force of nature unseen in politics before. The underlying reality is the country is/was so damaged during the last administration that people were emotionally charged for change and desperately needed hope.
But you can read the book – which is a good read and underlines the value of strategy. As I said what surprised me the most while reading it was the emotions (visceral and deep emotional responses) that I felt when reading what was in many ways an extended Time Magazine article – a good one but not the type of book I thought would evoke such a response.
In the first few chapters of the book, I found myself wondering why I was so frustrated and angry. I was reliving my feelings during the campaign. Here I was reading a book and all the baggage of my personal feelings and opinions kept interfering. I became VERY aware of this and tried with great effort to clear my mind of this baggage.
As I write I can hear my friend Will Meyerhofer, who writes a great blog called The People’s Therapist, saying something like “you can’t get rid of emotional baggage; it comes from your life – the best you can do is recognize it, be aware of it, and try not to let it get in your way.” Of course he would say it with much better language and an air of authority but you get the drift.
Guess what, I was able to let go of some of my personal baggage while I was reading the book by being aware of it. I even talked about it with several friends. This allowed me to be able to engage in some really good thinking about why I felt the way I did.
Which got me thinking…our audiences bring a lot of “baggage” to our shows and our communities bring a lot of “baggage” to our organizations. They bring individual emotional baggage from their personal lives; they bring physical baggage like being tired from work or frustrated from traffic; and they bring environmental baggage like the economy, community concerns and tensions. There is also the baggage they bring from their last visit to the theatre, their last experience with an artist’s work, and everything that happened on the way to the show!
If you add up the baggage of all of the patrons in the audience you could fill the theatre 100 times over!
Do we hope they will leave the baggage at the door or do address it? Is it even reasonable to think it can be addressed?
Of course this is why we do lots of audience prep – show guides, marketing, outreach, etc. But can we really address individual baggage. We can’t really not on a patron by patron basis. All of the prep work and post follow-up still has to happen, but all we can really do about the individual baggage is focus on creating an environment that it is safe to shed audience members to shed their baggage in.
This means you have to think about how folks get to the theatre, how they are treated when they get there, how easy it is to find their seats and the restrooms, and what materials they are given.
You have to make it safe and comfortable to let go of the baggage and really watch the show. And you have to deal with the fact that some people won’t be able to shed that baggage.
But most importantly you of course have to think about what you are producing and the community you are producing it in. You have to know and explore BOTH. You have to use your staff can and community partners to examine possible responses and concerns. As a producer of the work you have to address your own baggage and make sure that it isn’t holding back or tainting the production in any way. It takes a lot of work. Work you can’t afford to skimp on. Of course some of this becomes second nature and doesn’t appear as a task on you to do list, you know your community, you know the work. I have often found that despite all of the thinking that is done, it is easy to skip the important step of talking about it. We are all over-worked and it is easier to assume that staff members, board members and other close constituencies are in the loop. In doing this we can lose an important part of the creative experience or worse we can let our personal baggage get in the way of the conversation.