off-stage right

So I got this Tweet today.

DallasTheater: Donate to DTC May 20 and have your contribution matched! http://bit.ly/19ptiu

Wed, May 13 16:25:21 from TweetDeck

Now my first thought was – smart tweet must retweet, but then I clicked on the link, and came to a site that didn’t have much information:

Thank you for visiting DonorBridge

DonorBridge is a dynamic new online resource that will make mutual connections between nonprofit organizations, donors and supporters. It will feature hundreds of straightforward profiles of Dallas-area nonprofit organizations. As a result, gathering reliable information, making charitable gifts and addressing community needs will become simpler.

DonorBridge will publicly launch on May 20, 2009.  For more information about this project, visit www.cftexas.org/donorbridge.

Now, I love the idea of getting the word out on Twitter, but it is an application that I think of as requiring an immediate response.  Now I am sure that Dallas Theater Center will be inundating me with tweet reminders for the next 7 days, but I have to say my knee-jerk reaction is that I would be annoyed not compelled to give.  Look at the immediacy of New York Theater Workshop’s Thursday Twitter Tickets give away.  I got a tweet about it two days before, a tweet the day before and then some reminders leading up to it.  Not annoying and really simple to do when you click-thru!

Also, if you are going to use a generic site for your donations you have to make it REALLY clear in the link who gets the money (meaning the organization that got me to click through) especially if you are going to make me click twice. 

Now when I read about the project – Communities Foundation of Texas is hosting the site and will match gifts to specific organizations, I thought it was a great project.  I just fear that most people wouldn’t even bother to read it because it doesn’t look or scream help Dallas Theater Center.

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