Comments on: To Tweet or not to Tweet – no matter what you decide focus on content

By: Broadway guy

Broadway guy — Fri, 10 Jul 2009 21:27:56 +0000

Funny how all the critical posts of the N2N Twitter mention Rock of Ages.

By: jodisc

jodisc — Fri, 10 Jul 2009 12:07:31 +0000

Also have to wonder is it a service you pay for or does twitter pick and is it intuitive to say your location or bio?

By: jodisc

jodisc — Fri, 10 Jul 2009 12:05:25 +0000

Which of course raises the question – how do you get on that list and keep the content good enough for the followers to stick with you.

By: TwitterFun

TwitterFun — Fri, 10 Jul 2009 05:11:28 +0000

I just signed on with a dummy account to see what would happen re: defaulted users. About the 3rd screen after signing in for a username and password is the following:

“Look who else is here. Start following them!

Maybe you’ve heard of these Twitter users? Select the people you’d like to start following.”

Below is a listing of handles that are all checked off. The user clicks “Finish” and he/she has a Twitter account that follows those 20 Twitters.

Next to Normal is not in these 20 now, but was in the beginning of its existence on Twitter.

Again, Next to Normal has good content. However, 355,000+ followers is outrageous — more than Paris Hilton and MTV. There has to be more to it.

For example, Rockofages comes in a distant second among Broadway shows — with 4,600+ followers. Is the content of nexttonormal really 78 or more times better than rockofages, billyelliot, hairtribe, westsidestry, & all the other shows that are promoting themselves in this way?

By: Darren

Darren — Fri, 10 Jul 2009 03:17:58 +0000

I just started reading through your blog yesterday. Very well done.

I joined Twitter several months ago. I don’t remember a default to follow anyone, but I do remember a list of suggestions that I ignored.

By: jodisc

jodisc — Thu, 09 Jul 2009 19:09:49 +0000

I hadn’t heard about this – didn’t even know that there were default followers for Twitter accounts. Maybe I have been on Twitter too long, but I had to build my list one by one.

By: TwitterFun

TwitterFun — Thu, 09 Jul 2009 18:51:28 +0000

Actually, the real reason Next to Normal has SO many more followers than other shows is that they made a deal with Twitter. @n2nbroadway is — or at least was — included on the list of 100 handle that people follow by default when they first sign on to Twitter. If they were not on this list, I really think their numbers would be comparable to other shows.

I’m not saying that Next to Normal does not have great content — they do. However, I object to just looking at the numbers and thinking they tell the entire story, when there are so many other things to measure on Twitter: fan engagement, number of replies to questions asked, return on investment through ticket sales, click-thru rates, etc.