Quick theater folks, steal this Twitter idea!

August 31, 2009 • No Comments

Okay theater producers looking for a hook on Twitter.  Steal this from Fox TV:

Twitter, as you may know, has become all the rage in the TV industry, with networks and studios using the snappy, direct communication with viewers to promote shows, while writers and actors tweet their hearts out from sound stages from Los Angeles to New York.

But, in an unprecedented use of social media, Fox will feature on-screen twitter feeds — “tweet-peats” — by producers and actors during the broadcasts of “Fringe” at 9 p.m. Thursday and “Glee” at 9 p.m. Friday (This is a repeat of the “Glee” pilot that previewed in May — not the special director’s cut that airs on Fox at 9 p.m. Wednesday )

During the episodes, viewers will be able to follow the cast and producers’ tweets online via Twitter and on the air via a lower-third scroll. The actors and producers will provide commentary, answer questions, and offer insights about  the upcoming season.

Think how easily this planned tweet session could work in theater (here a just a few ideas):

A twitter rehearsal or matinee

Tweet a production meeting or ad meeting

Twitter talk-backs have already started join the club

Tweet a summary of your upcoming season – show by show

Tweet the entire back story of a play or musical

Set a time, get in the word out and just do it!

Is Michael Kaisers ARTS IN CRISIS 50 State romp nothing more than a book tour?

August 26, 2009 • One Comment

I have been following up on the newspaper articles and summaries from Michael Kaiser’s tour, and I am beginning to wonder if it wouldn’t have made more sense to send a free copy of his book to every arts administrator.

Back in early July when the tour was announced – I wrote the following post.  I state again that I think Kaiser is brilliant and one of the great leaders in the arts, and his book Art of the Turnaround is a great, inspiring read.  I also know firsthand he is a fabulous speaker and can really energize a room.

So, I was a bit disappointed to read articles from Charlotte to Madison that seemed to be summaries of the book.  I really do hope the discussion is going further, because it is desperately needed.  But if the discussion isn’t going to dig deeper than the book, what’s the point?  Now certainly one can hope the local conversations are happening and not being reported on, but is that what we really need documented?

So, I am waiting on pins and needles for Andrew Taylor of Artful Manager’s in-depth report on the Madison stop, where Taylor served as an on-stage facilitator.  He gave a teaser here.

Here are some articles from that stop (thanks to Taylor for pointing me to 77 Square Arts):

The articles seem to reinforce that Kaiser is using Art of the Turnaround as a base but don’t report it going further which leaves so many issues on the table locally and nationally.

More from my July 1 post on Kaiser – you can read in its entirety here:

I think the reason the Arts in Crisis initiative hasn’t taken off as much as the Kennedy Center thought it would and the reason why sadly it probably never will is that a lot of organizations don’t have the necessary leadership.  Not that the leadership makes bad decisions (there are certainly plenty that do) but simply there is a lack of organizations in the field that have quality, committed, and trained key leadership at the artistic, management and board level.  They might have two out of the three, mediocrity in all three or more likely one bending the others to his or her will.   Many organizations have to reach a crisis point to do anything about this – all of the organizations Kaiser has “turned-around” were in critical danger.  Kaiser took organizations that were lost and turned them into survivors.

Kaiser in his book insists that someone must lead (it is actually rule number one), that organizations in trouble “suffer from a diffused leadership.”  Don’t mistake this as a dismissal of the relationship between artistic, management, and board for one almighty, all powerful leader who all else must bow to.  Quite the opposite.  It is about BALANCE and ALIGNMENT between artistic, management and board leadership.   It is about trust, authority and responsibility for the art, vision and health of an organization being placed in the proper hands.

Today, the companies that I observe being innovative, growing, thriving or changing the landscape seem to have some version of this balance and alignment. Those that are on the cusp of bankruptcy seem to have leadership that is unbalanced, in conflict and sometimes at war with one another.    But most of the companies are in that middle area.  They aren’t on the at the risk of closing and they aren’t highly successful, they just are open.  As much as these company would benefit from Kaiser’s work or the work of several others out there (there are a lot of great thinkers and workers out there), those companies don’t seem to have leadership who will or can pull themselves up above the day to day to look at the bigger picture so they will simply stay flat, mediocre, unbalanced, or on the brink, choose your phrase, but they won’t reach the potential of the impact they can have.  I am not saying this is wrong.  It just simply is.  In any industry there is going to be a continuum of size, success, and quality – it is key to the ecosystem of the industry.   However there is a lot of room for improvement across the field the “top of the continuum” is not toppling over no matter what criteria you use for placement.  I do think if/when we have more quality leadership structures at more arts organizations we will see an increase in arts participation and the modern renaissance of the arts will flourish!

The remains of North Shore Music Theatre – what a mess, any one have a few million bucks and want to buy a theatre?

August 25, 2009 • No Comments

 

 

I first wrote about the travesty at North Shore Music Theatre in this post. I called it a disaster waiting to happen and an embarrassment to theatre everywhere.  It a lesson to all theatres out there. 

 

Today the news was pretty much every where that North Shore Music Theatre put on the auction block.  Well it looks like Beverly, MA could have a new mall or apartment complex.  What a waste!

 

The auction will include the main theater building, the former education building and a separate restaurant on 26.5 acres.

 

McLaughlin’s auction listing says the location has “tremendous redevelopment potential.”

 

The property is assessed at $12.1 million by the city for tax purposes.

 

Fellows said in June that the theater’s mortgage is $5 million and that while the land, buildings and other assets were worth $5 million at one time, it isn’t worth that much now.

 

“Our guess is that it’s half of that or maybe less," he had said.

 

In addition to the mortgage, the theater owes an additional $5 million to other creditors, including about $2.5 million in season ticket payments made for the 2009 season from about 4,400 subscribers. Boston Culinary Group, which ran the theater’s food service, also has a $250,000 attachment on the property for unpaid bills.

In London starting Sept 17 – Ben Hur Live with 400 actors, 100 live animals, Gladiators, Chariot Races and more gives new meaning to spectacle in live theatre.

August 24, 2009 • No Comments

 

I have been following updates on Facebook about what seemed like an insane and crazy adventure in theatre – no I am not talking about Spiderman and whether or not it will happen

 

One of my absolute favorite people in the world is the amazing and talented fight director Rick Sordelet.  There are very few people in the theatre industry who can hold a candle to Rick in terms of kindness, generosity, good nature and talent.  For months Rick has been sending out Facebook updates like – worked with the horses today and the gladiators are amazing (not his real updates just my summary of them – his are much more entertaining). 

 

All of this is because Rick is working on what I think has to be the wildest and ambitious shows attempted in modern day theatre, Ben Hur Live.  EVERYONE who reads this post should also go see the website for the show.  The video intro and website are pretty cool (if this translates to the “stage/arena” it could be a rival to Cirque du Soleil in terms of eye candy, precisions, and amazing feats!). 

 

Of course most folks know the story – if you don’t here is the Wikipedia link.  The show is fifteen years in the making; features over 100 animals, from birds to horses, and over 400 actors from all over Europe; uncountable special effects, and music by Stewart Copeland!  Take that Spidey! 

 

Now whether the story will be swallowed by the spectacle (how can it not be) or what the show will actually end up being as an audience experience is still to be sorted out – it could be a jaw-dropping, totally enveloping experience or something equivalent to a skit at a local carnival fun house, but either way it is the definition of true theater spectacles.  I am hoping for the tingling, out of body, immersive experience myself because this is close insane spectacle that was integral to the early history of theater.  After all this is as close as we will probably come to recreating something as monstrous as an ancient Rome’s Naumachia.  The show will start in London in September and than tour Europe.

 

No matter what the end result of the production’s performance is, I can’t even begin to imagine what opening night will be like or the first full performance!

 

A recent London Times article Ben Hur Live coming to London’s O2 Arena captures just a bit of the insanity of the rehearsal process and the undertaking of such a ambitious project.

 

The voice of the director, slightly weary, booms across the ISS Dome, in Düsseldorf. “A little more wailing, prisoners!” Then another voice translates this into Russian, then another into Czech, then another into Polish, then another into Hungarian. The prisoners wail a little more.

 

It has been a trying morning for the director. The guards have been driving him mad, especially during the riot scene: “I can’t seem to get the Roman guards to be aggressive.”

 

An assistant director runs out into the arena and harangues the guards, who are wearing red T-shirts and carrying wooden spears. “Imagine you’re saying to them, ‘F*** you! F*** you!’” The guards start shouting “F*** you!” at the rioting people and brandishing their spears with intent. “Better,” the director booms, “but I don’t want to hear anybody saying f*** out there. I don’t want to get 3,000 letters from mothers telling me their daughters heard the word f***.”

 

Outside, a man whose head is too large for his body — an effect exaggerated by his bouffant-romantic hair — is raising money on a mobile phone, and horses are standing impassively in a tent, contemplating human folly through semicircular openings in the canvas. “Will not be cheesy,” Alex Reinhard says as he takes me to see the horses. Alex works for the large-headed man, whose name is Franz Abraham. What will not be cheesy, according to Alex, is Ben Hur Live. This show — or “monutainment”, as the press handout calls it, rather cheesily in my view — will have its world premiere on September 17 at the O2 Arena, in southeast London. Abraham has been planning this moment for 15 years. “And so,” he tells me, “we are almost through to London, with all seriosity… This can be the most successful show on earth. It can run for 50 years.” His English is great, utterly original; “seriosity” isn’t a word, but it should be.

 

Certainly the idea of touring such a show comes with it’s dilemma’s the Times digs into but it the sheer will of a single person who has brought this to fruition that amazes me:

 

What, exactly, this all costs is complicated. By one calculation, it will consume £6m by the time it gets to the O2. But Franz has bought, rather than (as is normal in such ventures) leased, all the gear. He’s also had trouble getting venues to take on any of the risk, so he is financing most of the 18-city tour. He has “no investor, no sponsor, no rich guy”. Every day, he’s on to the banks. Financing seems to be via the venerable theatrical method of a MasterCard and mirrors. Tickets have been selling reasonably for the London shows — 30,000 when we spoke, with expectations of 45,000 — and it has been booked to return in January. Yet, as Franz solemnly acknowledges, everything now depends on the buzz generated by that first night.

 

It just goes to show what one man’s passion can accomplish.  And in the days of conservative theater choices and unimaginative productions, you can’t help smiling at Abraham’s accomplishment and energy.  Although is certainly might be inspired madness, I am intrigued and rooting for the show’s success.  He also won over the TIMES writer and broke through his wall of cynicism:

 

Later, sunning myself outside the arena, I watch Abraham having a blazing row with the director, Philip William McKinley. I think he’s losing, but I hope he wins. I like Abraham. He looks like a Napoleonic general painted by Ingres, he speaks English like a comedy German and his show is one of the craziest projects I’ve ever come across. But I think he gets it, this life business. He just goes for it, probably in the name of God.

 

I’d also just seen Pfeifer [Nicki Pfeifer who plays Ben-Hur] driving his chariot, pulled by four magnificent black friesian horses at full speed around the arena. It made me shiver. Was not cheesy.

Interesting theater, arts & nonprofit articles from the last 10 days

August 23, 2009 • No Comments

 

Enjoy!  Here are some things that caught my eye from the major papers.  If you want to check out the hot topics in the blogosphere click HERE.

 

Variety – Kennedy Center answers nonprofits http://bit.ly/E93gR
After A Steady Rain, Hugh Jackman looks to Shakespeare on stage: http://tinyurl.com/mq8qlc
RT @NewYorkology: New block Othello tix w/John Ortiz and Philip Seymour Hoffman http://bit.ly/d0UBC
Latest installment of Bryce Pinkham’s ORPHANS’ HOME CYCLE Diary, "Off the Page": http://tinyurl.com/muyny6
FORBES World’s 100 Most Powerful Women  http://bit.ly/1mKwi2
Chicago artists and idea factories http://bit.ly/610A0
Variety: Broadway welcomes back Henry Miller’s Theater – http://shar.es/BtBq
City Opera Signs a New Contract With Its Chorus http://bit.ly/3cB4sR
NPR Dave Douglas: ‘A Call To Arts’ http://bit.ly/iUezq
A LITTLE NIGHT MUSIC to star Zeta Jones & Lansbury, opening at Walter Kerr in Dec: http://bit.ly/16jzdz
Prospecting: Giving to the Arts: What’s the Motivation? http://bit.ly/19it7S
5 Mistakes Nonprofit Websites Make: http://bit.ly/WJLZB
Backstage peek at American Idiot http://networkedblogs.com/p9207554
Hollywood Insiders Note Twitter’s Increasing Impact at Box Office http://bit.ly/Z9uOp
Rhea Perlman and Daughter Join ‘Love, Loss..’ Off-Broadway http://bit.ly/cTHN4
Letting Go – ArtsBeat Blog – NYTimes.com – http://shar.es/FtoB
Perlman and daughter set for ‘Love Loss and What I Wore’ Media – Variety – http://shar.es/F2rr
Sizzling summer on Broadway cools – Entertainment News, Legit News, Media – Variety – http://shar.es/QZox
Playbill News: Next to Normal’s Kitt and Yorkey to Premiere New Song at 92Y Tribeca – http://shar.es/QZbg
Educated audiences ‘let down by theatres and…http://bit.ly/17tNTk
Building New Audiences, One Student at a Time http://www.sltrib.com/news/ci_13145284
Will He Play in Peoria? N.E.A. Chairman to Visit Illinois http://bit.ly/BTKZh
Nonprofit Boards Get Scrutinized More Closely (Richmond Times-Dispatch) http://bit.ly/dwBC2
Michael Grandage featured in Crain’s New York Business: http://bit.ly/fv39M
Broadway Bound and Gag: If the stage is the trend, who am I to say no to it? http://bit.ly/ALTAu
The ever blurring line between Opera and musicals http://bit.ly/G4rdO
Broadway Gone Viral, With a Musical Meted Out via Twitter http://bit.ly/3JQLt8
Unlikely Broadway Survivor http://bit.ly/UszuK
Seattle Theater Takes No-Frills Approach to Filling a Top Job http://bit.ly/UJKMQ
Report on Michael Kaiser’s visit to Charlotte. http://tinyurl.com/ncf4pk
Stephen Adly Guirgis: The communion of plays http://bit.ly/hf1EN
Promoting theatre w/o print media http://twurl.nl/uyyln2
Multicultural Stages in a Small Oregon Town http://bit.ly/W1PUQ
Stars add marquee value to Broadway – Entertainment News, Legit News, Media – Variety – http://shar.es/9LhQ
Goodbye Press Release, Hello Social Media Release? http://bit.ly/4jidSK
Spidey says rumors are Web of Deceit. http://tinyurl.com/spideyyes
Actors Equity Issues New Statement On ‘Twittergate’ http://bwayworld.com/rd.cfm?i=64653
Another theatre struggling: Open Stage Theatre in Pittsburgh http://xrl.us/be96ne
Should You Twitter at an Audition? http://bit.ly/2OPDj
A 1945 Code of Ethics for Theatre Workers http://bit.ly/199IJq
Sony, Bono May Suffer From Spidey Broadway Woe: Jeremy Gerard http://bit.ly/1bpOYo
Spider-Man producers "re-confirming plan is to resume production & preview on Feb 25" http://bit.ly/yzHDh
Kennedy Center chief says great art is key to weathering crisis http://bit.ly/35eWF
Can you say audience participation? http://tinyurl.com/ns6gxq
‘SPIDER-MAN’ LOSES THE GIRL – New York Post – http://shar.es/9xtY
Arts organizations stumble into the healthcare debate http://bit.ly/UsD6O
David Cromer to Direct New Play for Lincoln Center Theater http://bit.ly/pZREq
Musical looking like Broadway ‘Catch’ – Entertainment News, The Verdict, Media – Variety – http://shar.es/OloP
How to increase audiences http://bit.ly/1skVil
No return on tickets policy http://bit.ly/M6eco
‘SPIDER-MAN’ A NO-SHOW – New York Post – http://shar.es/Omy1
Behanding’ Will Wave Hello to Broadway in March http://bit.ly/1aFbnE
Broadway’s summer B.O. stays strong – Entertainment News, Legit News, Media – Variety – http://shar.es/DgDc

Audiences gone wild!

August 19, 2009 • No Comments

 

What in the world are people thinking?  That seems to be the hot topic right now.  As in, have audiences gone mad?  Between cell phones ringing, texting, illegal taping, fights, sex in the bathrooms and urinating on stage, today’s audiences are giving new meaning to bad behavior. 

 

Of course there is a school of thought that says cell phones are here to stay get used to it and quit throwing temper tantrums, however I understand how frustrating it is for actors and hearing the ringing night after night I can see where some can lose their cool.  Needless to say it is also disruptive for others for the audience.  Taping a show and posting it on You Tube is really not fair – to all involved.

 

Linda Winer’s recent article Rude behavior plagues New York theater takes a look at the how digital devices and just plain rudeness affect the theater-going experience.  Winer, of course, details the famous Patty Lupone cell phone incident. 

 

The word "etiquette" has such a quaint sound to it. To complain about idiots with their BlackBerries makes the complainer seem destined for little-old-ladyland, or an elitist, or someone who refuses to understand the importance of new audiences to the health of the arts.

 

But rudeness, in my worldview, is not a small crime. When a phone ring rips everyone’s attention from the illusion that has been carefully created in a theater, that’s a kind of violence. When rapt darkness is shattered by the light of one iPhone, I find myself dreaming of mob rule. It is impossible to imagine how jarring this oblivious multi-tasking must be to performers, who, we should remember, see and hear everything in the house. And, while we’re remembering, don’t forget that recording is – another quaint word in these confusing days for intellectual property rights – illegal….

 

The London Times wrote an article two weeks ago (Mind your step, it’s yob’s night at the theatre) detailing some of the same behavior which has gotten so bad that many theatres are hiring security guards:

 

A number of West End theatres are now employing bouncers to cope with intoxicated patrons who fight, fondle one another and even urinate in the auditorium.  The yobbish behaviour has led to theatregoers being ejected during performances and police being called to some of London’s most successful shows….

 

Critics believe the vulgar antics have been fuelled by falling ticket prices designed to attract younger audiences and the ease with which theatregoers can take alcohol into the auditorium….  A combination of factors have been cited for deteriorating standards of behaviour. Some theatre managers have been blamed for creating a climate that deliberately appeals to the Big Brother generation — including offering tickets for as little as £10.

 

Back at Newsday and Rude behavior plagues New York theater, Winer goes on to tell the tales of misbehaving Broadway audiences including the often told David Hyde Pierce story of the family passing a bucket of chicken around.  But then she too delves into stories from the West End:

 

But digital intrusions, food and snoring are so last season compared to the rotten behavior in, of all unlikely places, London’s West End. According to last Sunday’s London Times, drinking in the auditoriums and young audiences attracted by discount tickets have had some really appalling fallout.

 

Things are so bad that producers of such pop musicals as "Dirty Dancing," "Grease" and "Thriller" (based on Michael Jackson’s music) have hired their own private security experts – in other words, bouncers. People are being called to break up fights and theatergoers are being thrown out of performances.

 

Two months ago, a drunk assaulted an usher at "Mamma Mia!" and patrons in the good seats have been seen, as a producer told the paper, "indulging in intimate moments." Broadway has just one show, "Rock of Ages," where drinks are sold in the aisles and consumed at the seats. Given London’s experience, this nostalgic ’80s-hair band musical will probably turn out to be a special case.

 

The show’s publicist says the alcohol hasn’t caused anything too crazy. At one Saturday night preview, the entire mezzanine started the wave and she has never seen so much singing along, but "no one cares."

 

In London, outrageous behavior is not just happening at pop shows. At a recent performance of "A Little Night Music" (Trevor Nunn’s Broadway-bound revival of the exquisite Stephen Sondheim musical), a drunken member of the audience walked to the side of the stage and urinated during the song, "Every Day a Little Death."

 

Audiences urinating on stage during Sondheim?  What has the world come to?  Well there is some history here, as the London Times points out in Mind your step, it’s yob’s night at the theatre:

 

A history of lechery, jeers and riots

 

Bad behaviour among theatregoers is hardly new. Indeed, audiences have arguably become far more restrained.

 

In Shakespeare’s day it was common for prostitutes and pickpockets to mingle with open-air crowds known for “roistering lechery”. The Bard’s less likeable characters frequently had objects hurled at them and could also expect jeers.  Foreign visitors to London were often appalled by what they saw. Nor did things improve much.

 

In 1685 Robert Gould, a satirical poet, wrote about playhouses containing “the filth of Jakes and stench of ev’ry Stew”. He concluded: “All People now, the Place is grown so ill, Before they see a Play, shou’d make their Will.”

 

In 1805 a group of tailors led a riot at the Theatre Royal, Haymarket, central London, in protest at a play called The Tailors: A Tragedy for Warm Weather, which they claimed was an insult to their profession.

 

In 1809 the audience at a production of Macbeth at the newly opened Covent Garden theatre booed and hissed the cast because of a rise in ticket prices. The performance was interrupted by shouts of “old prices, old prices” and 500 Dragoon Guards were called out. The audience refused to leave until 2am. Prices were subsequently reduced.

 

Which raises the question…is bad behavior to be expected and we need to figure out how to adapt?  Or will peer pressure prevail and force folks to start behaving better? 

Ben Cameron, Program Director of Arts at the Doris Duke Charitable Foundation, address to the Illinois Arts Alliance

August 18, 2009 • 2 Comments

On February 24, 2009, Ben Cameron spoke to the Illinois Arts Alliance.  The speech is worth watching (link here) or reading (link here). Here is an excerpt about addressing and activating change within the arts field.  The world will go on without us, so it is time to make ourselves relevant.

In this moment of change, I take to heart the words of two very different thinkers: Abraham Lincoln, who in an inaugural address said, “The dogmas of the quiet past are inadequate to the stormy present. As our case is new, so must we think anew, and act anew”—a quote that similarly has inspired our new President as evidenced by his own inaugural address.

And Wayne Gretzky (and when was the last time you heard Abe Lincoln and Wayne Gretzkey juxtaposed back to back?) explained his greatness as a hockey player by saying, “I skate to where the puck will be.” Regardless of the financial stress of the present, how do we in the arts skate to where the puck will be? We must begin by asking, “Why must we continue to exist today?” Because we have a building is not good enough. Because we have a history is not enough. Because we have a staff and a season and a history of awards is not enough. What is it in the world—in the external world—than mandates the flourishing of the arts in our communities and in the world today?

Every arts organization must be able to answer four questions:

  • What is the value of the arts for my community?
  • What is the value the arts alone bring or bring better than anyone else? In this economy especially, second rate or duplicated value is unlikely to survive long.
  • How would my community be damaged if my organization were to close its doors tomorrow?
  • And how can my organization be optimally structured and positioned to be my community’s best
    conduit to the arts—a question that invites us not to jettison all we do, but to keep what is most central and viable, to expand to embrace the new possibilities we may not have seen before, and to discard past behaviors that do not and will not serve us in the future, regardless of how they may have served us in the past.

Indeed, fantastic possibilities for the future exist everywhere around us. Chris Anderson, editor of Wired magazine and author of The Long Tail, sees in technology the unleashing of a veritable tsunami of creative energy. With the invention and now affordability of cell phones, mini cams, computer softwares and more, he notes, the means of artistic production have been democratized for the first time in human history. In the 1930’s, people who wished to make a movie had to work for Warner Brothers or RKO, for who could afford 5 cameras, lighting equipment, editing equipment and more? Now who among us does not know a 14 year old hard at work on her second, third or fourth film?

Furthermore, the means of artistic distribution have been democratized. Again, in the 30’s, the major
studios played that role; now download your film, post it on YouTube or Facebook, and you have instant world-wide distribution with the click of a button.

This double impact is occasioning a massive redefinition of authorship and the cultural market. Today
everyone is a potential author. We are seeing the emergence of a class of amateurs doing work at a
professional level—a group dubbed elsewhere as the Pro-Ams—a group whose work populated YouTube, Film festivals, dance competitions and more. They are expanding our aesthetic vocabulary even as they assault our traditional notions of cultural authority and arts organizations. In thinking about the future, how do we think, not only about presentation, but about engagement—about interacting with this growing tsunami of creative energy that typically exists beyond the purview of our classrooms, our buildings and our performing arts centers? How do we begin to embrace the real potential of technology—technology not solely as broadcaster (the dominant value for those of a TV generation) but technology as social networker, technology as open source co-creator? How do we engage audiences in the creation of work? How do we expand our vision to be the orchestrators of social interaction—interaction in which a performance is a piece but only a piece of what we are called to do?

Changes in what we do, who we engage and how we engage them, who is empowered to act, who leads the way.

The groups that are most likely to survive are those committed to essentializing—to becoming rigorously clear about their values, rigorously committed to absolute pursuit of mission and absolute irreverence in examining past behavior. Every organizational assumption that guides them will be challenged—from ticket pricing structure to rehearsal policy to programming and more, and they will optimize their assets based on successes—whatever that word means to you (and I certainly would not limit it to financial), making conscious choices about what they will give up in order to free up space, time and money for the experimentation and search for new solutions in which they must engage for the future.

The groups likely to survive will at least entertain the idea of the counter-intuitive, heeding the words of Michael Kaiser of the Kennedy Center whose advice—which I personally believe is far from universally applicable– urges groups caught in a downturn to expand their investments in artists and programming (which he describes as the source of audience allegiance) and in marketing, noting “You cannot save your way to health.”

Many will embrace a higher risk tolerance —-risk, not irresponsibility but pushing past our comfort zones, armed with our best instincts, our best data, the counsel of others more expert than we–knowing as we do that a business that does not risk does not grow, a relationship with husband wife or partner that does not risk does not grow, the artist who does not risk–however capable–is doomed merely to technical excellence but never achieved the true artistic moment for which we all live and work.

If we can do this—individually and collectively–we will remember these times, not as an ordeal for survival, but as a renaissance–a time in which we renegotiated old ideas to reach a new consensual reality—a time of rebirth, yes, but rebirth requiring enormous change.

Like it or not, change is the ever accelerating constant that guides our lives today, and like the famous line in Alice in Wonderland, we must run as fast as we can to stay in the game—and if we want to get anywhere, we must run twice as fast as that. Nimbleness, flexibility, responsiveness, creative opportunism—all will be valued as never before.

Is Broadway booming or just making lemons into lemonade?

August 17, 2009 • One Comment

 

Last week Variety debunked the myth that bad times are good times for showbiz.  The article, Showbiz not always recession proof had a great overview of Hollywood and Broadway’s financial performance during major recessions in recent history.  It provides some very intriguing insight about the past, and some interesting and/or scary facts about what is happening currently. 

 

Interesting fact and reality check – despite the great number of wonderful productions this year, profitability is down.  I don’t think many folks will be shocked by this.  Without question the last 12 months have offered a wonderful array of great productions, especially straight plays, but good reviews aren’t turning into full houses.  (Check out my May post Are there too many good shows and not enough audience members).

 

Like many observers, legit lawyer-turned-producer John Breglio calls the 2008-09 season exceptional from an artistic standpoint — "which is what made it different from seasons past," he says. "The high quality of the plays, revivals and new ones, and the high-profile stars is (why) we had a good season."

 

What many now fear is that what the legit gods gaveth —well-reviewed plays — they can taketh away in the new season.

 

And from an economic point of view, Breglio is unenthused about recent tuners: "For musicals, it was not a good season," he says. The only certifiable recouped hit is the low-budget "Hair," capitalized at $5.75 million.

 

"Billy Elliot," which opened more than eight months ago, has yet to return its reported $20 million investment and did not begin to sell out on a regular basis until after the Tony noms were announced. The $16 million "West Side Story" is months away from recoupment. So, while box office may be up a little, profitability is way down, with enormous losses tallied on failed shows, beginning with "A Tale of Two Cities" early in the season.

 

Scary(?) Fact Number One – It’s all about the stars baby!  Look there have always been stars on Broadway.  The relationship between Hollywood and commercial theater has always been important.  But over the last few years we have come to see more and more limited run, star vehicles that have ushered in the era of “event theater”:

 

As for plays, with the exception of the occasional blockbuster like "God of Carnage," which just went on a six-week hiatus, the new paradigm appears to be the star-driven 12-week run where investors "just want to get their money back," says Breglio. "That’s just going to get worse and worse."

 

Stars like Hugh Jackman, Daniel Craig and Jude Law look to turn the incoming "A Steady Rain" and "Hamlet" into immediate hits. It’s only for 12 weeks — "but just when we need them most, in September," says Shubert CEO Philip J. Smith, referring to the worst B.O. month on the legit calendar.

 

This certainly isn’t going to go away anytime soon mostly because it works – more often than not.  And, I have to say, if the casting is done correctly is this such a bad thing?  Of course there are a lot of great stage actors out there who are struggling, but the star vehicles end up making more work happen don’t they?  Without question the star studded 08-09 season raised the profile of Broadway.  I am sure when we see full audience analysis, we will learn that the stars also drew in new audiences.  Isn’t that a good thing?  If someone comes to New York to see their favorite celebrity maybe they will have a great experience and end up checking out their local theater scene.   I know some folks would argue that some of the film stars who hop on the boards really don’t have the chops to do eight live performances a week, but that is why I said the casting has to be correct.  Let’s also not forget there are plenty of actors who aren’t stars who get onto the stage and can’t really hack it either.  Of course it is wonderful to see a show like August Osage County make stars out of an ensemble of fabulous actors, but it doesn’t make God of Carnage any less enjoyable. 

 

It is commercial theater after all.  Producers need to keep their investors happy, excited and engaged.  Let’s look at Hamlet – lead producer Arielle Tepper Madover also produced Mary Stuart.  You have to imagine that she will have some of the investors on both shows.  I am excited to see Michael Grandage’s take on one of the greatest Shakespeare plays – Jude Law is just the icing on the cake.  And if that is the price you have to pay to get a great piece of theater like Mary Stuart to New York City, I am all for it.  Some of the limited runs have provided the best theater experiences of the last year – The Seagull and Equiss come to mind immediately.

 

So I don’t find think that we have become more event driven as a scary fact but more of a refinement of an old tactic to make things more interesting.  Of course it will be overdone (soon likely) and we will see something ridiculous production with outrageous celebrity stunt casting. 

 

This brings us to Scary(?) Fact Number Two:

But there’s another key factor that has made Broadway this season very different from that of previous recessions: the new premium-price ticketing system.

 

"It really only has a significant effect on four or five shows," Breglio says. Regardless of how many shows actually benefit, the pricey tix have increased the overall Broadway cume "by at least 10%," says Jujamcyn’s producing director, Paul Libin, who also believes they’ve increased attendance. "You used to have to go through a broker. They were harder to acquire. People didn’t know how to do it. Now you just walk up to the box office or make a phone call."

 

Libin also mentions the computerization of ticketing as a major benefit over the old mail-in system, which may have stymied ticket sales in the 1970s and 1980s recessions.

 

According to Smith, premium tix can add as much as "$100,000 a week to the gross, if you’ve got a hot musical. A hot play, could be $50,000. An average musical you could expect $10,000 to $20,000," with an average play benefiting much less.

 

Whatever. It is millions of dollars that used to flow outside the theater and now goes to investors and royalty holders and helps to buoy the overall Broadway tally.

 

"But the economics of the premium seats is a temporary fix," says longtime producer Emanuel Azenberg. "Ultimately the theater will be a luxury, because at some point you hit a ceiling. It’s why you have 38 producers on a show, because you need $20 million to do a musical and $3 million to do a play."

 

Azenberg may be right about the long-feared ticket-price ceiling. The late Beverly Sills maintained she watched the balcony, not the orchestra, to see if an opera was selling well. Her thinking is no longer viable. Just last season, the Met Opera, with its top-priced ticket of $320, felt the need to institute a donor-sponsored rush program to sell some of its orchestra seats at $25 a pop.

 

Breglio says $300 tickets on Broadway or at the Met "aren’t selling like they were three years ago."

 

Now this is a SCARY fact.  No discussion needed to confirm that.  It is scary because as Azenberg stated it is a temporary fix.  It would be nice to think that demand based ticket pricing might make a dent in the situation, but something has to be done to reconcile expenses so ticket prices do not continue to rise.   

 

Scary(?) Fact Number Three:

 

Nonprofit theaters have also worked magic to make the 2009 recession look like no other. As Lincoln Center Theater’s Bernard Gersten points out, "Three nonprofit theaters (LCT, Roundabout, MTC) now have Broadway-size houses. That’s a huge shift from 25 years ago," when even Lincoln Center’s Vivian Beaumont was dark during the early 1980s recession.

 

Only five new productions were offered by the nonprofit sector in 1982-83, the same number offered in the 1990-91 season. Last season, that number topped 10.

 

"Our grosses are part of that Broadway cume," Gersten says of the nonprofits. "Also, we bring at least half a dozen plays to the list, which helps fill up the (Tony) slots."

 

In the 2009-10 season, the overall B.O. tally should benefit from two nonprofit tuners, the Roundabout’s "Bye Bye Birdie" revival this fall and LCT’s new "Women on the Verge of a Nervous Breakdown" in the spring. Add to that at least eight plays.

 

Those productions will add dollars that have nothing to do with profits, and should push Broadway’s total tally to more than $1 billion for the first time ever — making the ongoing recession look a lot kinder than it really is.

 

Everyone in the business is certainly aware of the growth of the nonprofit theater movement in New York over the last 25 years.  Nonprofits have had a huge impact (some might say have taken over) off-Broadway.  Now, FIVE Broadway houses are populated exclusively by nonprofits – and at any given time you are likely to see one or two more with a Lincoln Center or Roundabout show.  All of those subscribers certainly help add to the grosses.  (As for the impact of nonprofits on commercial theater note that this doesn’t even factor in transfers like Next To Normal, Hair, Avenue Q.) 

 

Is the fact that nonprofits will bring 10+ productions to Broadway this season scary?  Is it a good thing?  I don’t think it is scary, but that doesn’t mean it is a good thing.  It is really difficult to gather perspective without the budget details for the individual theatres.  I don’t know whether M.T.C., Roundabout, or L.C.T. will have deficits this year, but I would imagine they are like most theaters and therefore they will, but from the outside, I don’t think anyone can say whether this is because of the Broadway productions – for all we know the Broadway shows are helping the bottom line.

 

All in all it looks like Broadway is finding a way to cope with the economy, but I think this season’s new reporting of grosses will have more to do with breaking the billion dollar mark than the above.

 

Again check out my May post which also addressed most of the issues in this discussion Are there too many good shows and not enough audience members.

It may not be possible in Pittsburgh but Austin is giving live stream theatre a go!

August 14, 2009 • One Comment

 

 

I was reminded by my twitter friend Travis Bedard that Cambiare Productions was going to live stream Orestes tonight at 8 p.m. central. 

 

As you probably remember from yesterday’s post, The History Boys live stream that Pittsburgh Irish and Classic Theatre tried to do last Saturday got the squashed by Actors Equity Association. 

 

It is going to happen folks.  We better start thinking more about how it will work and what it means.

 

To watch Orestes with me here is the link.  See you at 8 p.m. central time.

Michael Feingold on the freedom of no longer being a Tony voter and the conundrum of theater criticism in the era of digitalized communication

 

In this week’s Village Voice there is a really interesting article Theater Criticism Reconfigured: The Internet (unlike the Tonys) lets everyone have their say—to a point. What would Wilde think? by Michael Feingold which delves into everything from critics being shut out of the Tony’s to criticism in the Web 2.0 era.

 

On the Tony’s, Feingold basically says, you don’t want us fine at least I have more time to see what I want to see rather than imported or overproduced fare:

By the end of this paragraph, the producers of Burn the Floor will be sore at the Broadway League and the American Theatre Wing. When the news broke that these two organizations, which jointly manage Broadway’s annual Tony Awards, had decided to remove the first-night theater press from the ranks of Tony voters, my first action was to e-mail my editor that I wouldn’t be reviewing Burn the Floor, Broadway’s new ballroom-dance compilation, an Australian import that has been trekking around the world for some years. As a Tony voter, I might have felt obliged to go: The nominations are so eccentric that you never know what may or may not end up on the ballot, and the ballot always specifies that you may not vote in a given category unless you’ve seen all the nominees. My new non-voter status has liberated me from events like Burn the Floor. Unluckily for its producers, my editor has no space outside my column for it either, so their show will get no Village Voice review. Let the League and the Wing deal with it.

 

Some of my colleagues on the press list are dismayed by the Tony administrators’ decision; some are downright irate. For me, it’s a blessed release. The League, the Broadway producers’ association, works hard to make the public equate "Broadway" with "the theater," but the two were never identical, and in recent decades, the gap between them has steadily widened. Theater, sometimes very fine theater, does still occur in the large-scale venues that function on Broadway contracts and charge Broadway’s staggering ticket prices, but not so often that theater critics need to spend the bulk of their time there. These days, most of what we call "Broadway," good or not, comes, like Burn the Floor, from elsewhere: London, Off-Broadway, resident theaters across the U.S. The era when "Broadway" meant a specific way of creating theater, with its own attitudes and its own approach, is long gone; its surviving practitioners are mostly older than myself. And I am not young, except at heart.

 

The roster of Tony voters includes Broadway producers, presenters of touring attractions, artists with Broadway credentials, and officials of the theatrical unions. By removing the first-night press, the one sizeable voting bloc not directly involved in producing Broadway shows, the Tony management reaffirmed what the award is: a trade association prize, given by members to the work they hold most valuable—which, in practice, often means most commercially valuable.

 

I have to say Feingold’s attitude is probably more incendiary than any letters or articles I have seen more far.  The who cares, I have better things to do with my time and the space in my column is a delightful “who cares and F-you” rolled into one.  It will be interesting to see if he skips other fare.

 

But it is Feingold’s thoughts on “our new era of digitalized communication that are most intriguing.”   First he set some historical context and where we are now:

 

Newspapers and magazines, once the great repositories of arts criticism, are embattled phenomena themselves today, phasing out, as they downsize, not only their staff critics but most of their arts coverage. Springing up to replace it is the babble of voices flooding the Internet, some qualified to speak and others not, some striving for honesty while others pontificate from questionable assumptions and even more questionable motives.

 

Like most human phenomena, this one has precedents. A century ago, when New York had two dozen or more daily newspapers, representing every income level and every shade of political opinion, they all carried theater reviews, which—no surprise—mostly reflected those papers’ overall outlook. Mid-18th-century London, where the practice of publishing regular theater criticism began, offers an even more Internet-like picture, with fly-by-night news-sheets and scurrilous pamphlets popping up everywhere, mingling blind-item theatrical gossip with detailed analysis, often willfully and malevolently inaccurate, of plays and performances. Picture Datalounge and Educational Theatre Journal as the same website.

 

The Internet’s speed makes today different. Reviews by news sites’ designated critics get posted the minute a show opens. Even these are being supplanted, for enthusiasts, by the instant reactions texted or tweeted, to chat boards and networking sites by those privileged to catch the workshop, the invited dress, or the first 15 minutes of the first preview. The multiplicity of opinions online can be refreshing, like a spring rain, but their instant, unremitting inundation of all discourse seems more like the Johnstown Flood: The sane person instinctively retreats to higher ground.

 

Finding such ground is no longer easy. Newspapers, fighting to stay afloat in the Internet torrents, can hardly promote it. The weeklies that still cover theater now strive to post reviews simultaneous with the dailies’; the space their later deadlines used to offer for reflection and reconsideration has mostly vanished. Though many bloggers and chatters have shown that they can supply an intelligent perspective, they’re vastly outnumbered in a medium where even those who purport to love theater seem mainly concerned with which TV stars will appear onstage, or which stage stars on TV….

 

I guess by writing this blog, I am part of part of the dilemma of the era – although I don’t write reviews.  The funny thing is, I completely see Feingold’s point and I do think it is a bit of a problem.  I am still old school enough to think that previews are sacred time to work on the show – rehearsals with an audience is what one of my favorite actresses used to call them.  I get angry when I see a blogger break that tradition and print a outright review before opening.  After all this is when a show can be tightened and it is often the only way for a show to reach that point where the work simply transcends all interferences from the outside work so that it can take the audience on a fantastic journey each night. 

 

But, on the other hand I am seasoned enough to know that the majority of shows that have major flaws or issues will likely not solve them in previews, and I have seen plenty of clunkers in previews that got the poor critical reception I thought they would. 

 

And, let’s not forget that many of the “critics” and “journalists” have adopted standards that match that of the lowest common denominator in blogging.  Frankly are there that many real theater critics out there?

 

Aren’t we all “backseat drivers” or “Monday morning quarterbacks” when we are tweeting and blogging.  It was only yesterday that I excerpted Michael Riedel’s column declaring Spiderman dead (premature or not?) while discussing whether the show was a colossal waste of money or not.  Although I am very careful about what I tweet when seeing shows during previews is it really fair to censor an entire audience.  I don’t think so.  Also, it would be completely off-putting to say “Hey everyone, we’re in previews so no status updates or tweets about the show until after opening.”   After all we as producers are delighted when actors in a show tweet and set up Twitter accounts for the show itself.  We want an audience so we can use these tools but once the audience arrives they can’t?  Doesn’t really make sense does it.  Of course we also only care if someone says something not so nice about the show.  Praise is more than welcome we re-tweet it!  So the only other option would be to censor the audiences?  NO.  Unacceptable.  So we must adapt or embrace the era.

 

But back to Mr. Feingold and his grand finale—the conundrum of how we move forward or do we?

 

Our time is an exceptionally rough one for criticism. With the dizzying changes in the way we communicate altering the whole fabric of our social life, we are going through a double revolution, and revolutions are never optimal moments for integrity and clarity of thought. The critic—whether viewed by the theater as an enemy, a necessary gadfly, a creative partner, or a poor relation to be tolerated—was never more than a small part of the picture. The theater that leans on critics as a crutch, deriving its own estimate of its worth from its reviews, is probably in as unhealthy a state as the theater with no critical guidance or intellectual perspective at all. Somewhere between those two conditions, the new world that the Internet has caused will probably find a healthier middle way for the astute critical sensibility to function as part of the theater. We can’t guess yet what that will be, because we can’t predict what the theater will become. Today’s world has abolished business as usual.

 

One clue for criticism’s future may lie in the aspect of its essence most overlooked in the current upheavals. The instant thumbs-up or thumbs-down so beloved by the Internet is only the smallest part of a critic’s job. The rest involves writing—exploring, simultaneously, the work under review and the critic’s response to it. Oscar Wilde’s definition of criticism applies: "the record of a soul." The habit of reading critics of the past has ebbed in recent decades. But many cultural habits have ebbed and been revived over the centuries. Phenomena like Kindle and GoogleBooks may yet bring this one back, too. The pleasures that lie in wait for readers who love theater may be ending only to begin all over again.

 

So readers…what do you think?  Is theatre criticism a dying art or just in at the low part of the cycle waiting to come around the bend?