off-stage right

Okay theater producers looking for a hook on Twitter.  Steal this from Fox TV:

Twitter, as you may know, has become all the rage in the TV industry, with networks and studios using the snappy, direct communication with viewers to promote shows, while writers and actors tweet their hearts out from sound stages from Los Angeles to New York.

But, in an unprecedented use of social media, Fox will feature on-screen twitter feeds — “tweet-peats” — by producers and actors during the broadcasts of “Fringe” at 9 p.m. Thursday and “Glee” at 9 p.m. Friday (This is a repeat of the “Glee” pilot that previewed in May — not the special director’s cut that airs on Fox at 9 p.m. Wednesday )

During the episodes, viewers will be able to follow the cast and producers’ tweets online via Twitter and on the air via a lower-third scroll. The actors and producers will provide commentary, answer questions, and offer insights about  the upcoming season.

Think how easily this planned tweet session could work in theater (here a just a few ideas):

A twitter rehearsal or matinee

Tweet a production meeting or ad meeting

Twitter talk-backs have already started join the club

Tweet a summary of your upcoming season – show by show

Tweet the entire back story of a play or musical

Set a time, get in the word out and just do it!

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