The Monday after the Tony’s in 2004, the producers of Avenue Q shocked the Broadway and Touring community by announcing that rather than going on the road, the show was taking up residence in Vegas. Tonight from the stage of the closing night performance on Broadway, the producers again announced an unprecedented course of action.
The Broadway show was moving OFF-BROADWAY???
A brilliant move, by a savvy team of producers or a borderline failure like Vegas?
I vote BRILLIANT. The show (full disclaimer I was General Manager of Vineyard for the original off-Broadway production) has the potential to run for several more years off-Broadway where the financial equation will likely still work perhaps even better. Maybe Avenue Q is the next Fantastiks!The show will certainly be a boom for New World Stages (although one has to pause just momentarily to ask – why not 37 Arts?).
As usual Kevin, Jeffrey and Robyn also found a way to make the announcement as dramatic as possible.
Ironically, I sent the entire producing team, including Vineyard and New Group Artistic Directors, Doug Aibel and Scott Elliot, emails last night congratulating them on taking big risks that paid off on the show and the group talent young artists on the show Jeff Marx, Bobby Lopez, Jeff Whitty and Jason Moore!
So, I now cheer them on for being adventuresome and visionary enough to change the game completely!
Needless to say it’s innovative producing like this that will also keep off-Broadway’s resurgence going strong.
Certainly the theme song fits off-Broadway.
Your work real hard
And the pay’s real low
And ev’ry hour
Goes oh, so slow
And at the end of the day
There’s no where to go
But home to Avenue Q!
You live on Avenue Q!
From where I am sitting – at home with my Avenue Q blanket on my lap while I type, I have to say Avenue Q ain’t such a bad place to be even if “it’s only for now” after all now just got a bit longer!
Final reprise:
I also have to give the team a second thumbs up on making the announcement such news and for the playful “official release” excerpted below from Broadway World.
The musical’s Broadway producers Kevin McCollum, Robyn Goodman and Jeffrey Seller announced that AVENUE Q – the hilarious and enormously popular musical about a group of 20-something people and puppets who live as neighbors in an outerborough of NYC — will be presented at New World Stages as it was on Broadway, with director Jason Moore, creators Robert Lopez, Jeff Marx and Jeff Whitty, as well as the show’s designers, choreographer, musical team and, of course, its cast of colorful, furry, outrageous puppets participating in the transfer. Casting for the Off-Broadway engagement of AVENUE Q is TBA. The musical will be produced at New World Stages by Kevin McCollum, Robyn Goodman, Jeffrey Seller, The Vineyard Theatre and The New Group.
Research indicates that this transfer is unprecedented, marking the first time that a Broadway musical has, indeed, moved to an Off-Broadway theatre.
About the decision to keep AVENUE Q running in New York, Mr. McCollum says, "AVENUE Q is about all of us, so why should it close? People arrive in New York every day hoping to make their dreams come true, so as long as they’re here, we’re here! It’s just one of the funniest, wittiest and wisest musicals ever written and the more you see it, the more you love it."
AVENUE Q beloved puppet character Rod says, "When I got the news that AVENUE Q was re-opening five blocks away, I couldn’t have been more delighted. After all, young people are still searching for meaning in their life — even more than when we opened six years ago! So I’m glad we’re here to help them and people of all ages navigate the turbulent waters of today’s world. My only regret is that my next job was going to be dresser for Hugh Jackman and Daniel Craig, but hey, I’ll take stardom any time, baby!"
AVENUE Q producer Robyn Goodman notes in an aside that she is also aware that gay puppet Rod is also tickled that he will now be geographically closer, and otherwise, to the male actors in the musical ALTAR BOYZ, running at an adjacent theater at New World Stages.
AVENUE Q’s man-hungry puppet Lucy says of the transfer, "I’m a working girl at heart. So the idea of moving Off-Broadway totally turns me on — plus, that means I can call Hooters and tell ‘em to shove that job! And to be at New World Stages is a dream come true. I always wanted to get closer to my audience. Frankly, honey, whether you’re serving 500 people a night or 800, after the first hundred they all sorta blur together."