This week’s interesting articles and blog posts!

July 5, 2009 • No Comments

 

 

    From the papers and websites:

     

  • Now, Sarah’s Folly – NYTimes.com – http://shar.es/Gj5o

  • Female playwrights find it’s still a man’s world — Newsday.com – http://shar.es/GvPV

  • ‘Girls Night,’ Bachelorettes plays – WSJ.com – http://shar.es/G7al

  • Summer tourism to NYC down sharply. Tourists forgoing Broadway for less pricey atttractions. http://tinyurl.com/n6zegy

  • Mayor Michael Bloomberg – A public insurance plan will help heal a broken health care system – http://shar.es/cj5u

  • How Not to be Hated on Facebook – TIME – http://shar.es/cjaT #fb

  • BackStage on the amazing Bernie Telsey http://bit.ly/EkA1b w/actors Telsey tales-note 1st one http://bit.ly/tQGlP

  • City’s Funds For Film and Television Tax Credits Run Out http://bit.ly/DeLkn

  • Critic Peter Marks says that the power of the critic "theater, like most politics, is local," http://is.gd/1lpVZ

  • Bravo, Sarah Jessica Parker launching art-themed reality series http://bit.ly/ayTQZ

  • Playbill profile of MCC Artistic Director Bernard Telsey’s double life as a casting director – http://bit.ly/11dlAF

  • Kaiser on Arts in Crisis http://bit.ly/hQfwE H

  • Nonprofits Employ Tougher Measures as Downturn Deepens http://bit.ly/18ud9h

  • Twitter Revamps Following and Followers Pages – http://bit.ly/LFlWJ

  • Male Nonprofit Executives Earn 27% More Than Female Leaders, Study Finds http://twurl.nl/hfkofm

  • Kennedy Center to Spread the Knowledge http://bit.ly/1gwGiq

  • Productive but Neurotic New York – Crain’s New York Business – http://shar.es/5W13

  • Charles Isherwood of the NYT on the NT Live Phedre http://bit.ly/lbi00

  • It’s official: T.R. Knight is headed to Broadway http://tinyurl.com/nqz2vz

  • Guthrie Theater Wraps Up Highly Successful Kushner Celebration http://tinyurl.com/mdxv5f

  • Recession Taking a Toll on Nonprofits, Bridgespan Survey Finds http://bit.ly/LMxYt

  • Facebook Could Create a Revolution, Do Good, and Make Billions – NYTimes.com http://ow.ly/fYGc

  • Variety – interesting business/creative model for the musical "Ella": http://bit.ly/OpU1z

  • Bard Stars Esparza, White Help Raise $1.3 Million for Public – Bloomberg.com – http://shar.es/74rL

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      From the Blogs (For a daily update check What’s being talked about on the Blogroll regularly.  It is updated several times throughout the day.  Follow me on Twitter to receive a tweet whenever it is updated.)  If there is a blog I am not following and I should please let me know.  You can see the blog roll by category here.:

       

       

      • *’Bums on Seats’ * "PR folk are always asking how… from Hannah Nicklin – Blog

      • The Huffington Post says The Skylight is following… from Artsy Schmartsy

      • Be careful what you say from The Mission Paradox Blog

      • Acceptance Video for the ITBA’s Citation for Excellence from Flux Theatre Ensemble

      • On Theatre Etiquette from Theatre Bay Area Chatterbox

      • July 1, 2009 – Can we practice empathy together? from SEE Blog

      • Paneled on July 8th! from Parabasis

      • What? A Panel About Theatre Blogging? from The Playgoer

      • Ohio Theatre Update from The Playgoer

      • Here’s how to solve the arts funding crisis  from Stage: Theatre blog | guardian.co.uk

      • Have we seen the last of the looooong running musical? from PRODUCER’S PERSPECTIVE

      • Women Actors Make Way Less Money Than Men from Women & Hollywood

      • Valuing Cultural Diplomacy and Engagement for the arts from ARTSBLOG

      • Creative risk pays off for the Guthrie from Carolyn Jack

      • Gender Bias Gets Confusing! (But Poetic) from Parabasis

      • My last e-mail to Emily from The Hub Review

      • Microphilanthropy from Createquity.

      • Thinking Bigger with your Vision, your Board and your funding from For Impact Daily Nuggets

      • Are Nonprofits Good At Social Media? from The Agitator

      • Is Michael Kaiser a Demigod or Merely Superhuman? from Clyde Fitch Report

      • As Mayoral Control of Schools Lapses, Will Arts Education be affected from Clyde Fitch Report

      • On Quality, Value and Criticism from Flux Theatre Ensemble

      • Goodbye and Thanks from AmericanTheaterWeb

      • First Rehearsal to the Third Power from Steppenwolf Theatre Company Blog

      • Free, Says Gladwell: Such a Little Word… from Clyde Fitch Report

      • How is Tony Voter turnout? from PRODUCER’S PERSPECTIVE

      • Gentle Persistence from A Small Change- Fundraising Blog

      • Gender Bias in Theatre — Digging a Little Deeper from Women & Hollywood

      • The “Turn-A-Round King goes National from off-stage right

      • The 500th Post: 16 Nonprofit Marketing (and Life)… from Katya’s Non-Profit Marketing Blog

      • Truth, beauty, trust from The Artful Manager

      • Around the horn: Thriller edition from Createquity.

      • Are Audiences Lemmings or Thinking Lemmings? from Clyde Fitch Report

      • Today’s Must Read from Parabasis

      • O, malignant and ill-boding audience! from Struts and Frets: Kris Joseph

      • I’m lost, but I don’t think I am the only one from off-stage right

      • A Balancing Act from The Halcyon Blog

      • Broadway (officially) lends T.R. Knight ‘Tenor’ role from Entertainment Weekly’s Ausiello Files

      • Why Every Nonprofit Is Accountable For A Vision from SPURspectives

      • And then it’s gone… from Theatre Aficionado at Large

      • How convenient are we? from One Producer in the City

      • Women Directors Breaking Through in Theatre from Women & Hollywood

      • Is the Curtain Closing on Live Theater in America? from Culturebot

      • Jerry Lewis, Marvin Hamlisch taking ‘Nutty Professor’… from Culture Monster

      • A ‘West Side Story’ for the Twitter set from Culture Monster

      • Saving Arts Programs? There’s an .App for That. from ARTSBLOG

      • What You Do Isn’t Worth Paying For: The Message Google… from Technology in the Arts

      • What You Do IS Worth Paying For, We Just Can’t: Non-Profit… from Technology in the Arts

      • New York Arts Fund Offers Cheap Rent to Charities from Give and Take

      • Femme Fight from Blank New World

      • Rock and a Hard Place 3: What Actors Want from a poor player

      • Theatre as Case Study? from Parabasis

      • Fisking Emily Glassberg Sands from The Hub Review

      • The Impact of Giving Circles from Nonprofit Law Blog

      • Politics Of Online Ad Targeting from The Agitator

      • Considering the Creative Ecology from The Artful Manager

      • Keeping The Passion Alive While I am Away from Butts In The Seats

      • Question For My Inside The Arts Family from Butts In The Seats

      • Rehearsing opposites from Struts and Frets: Kris Joseph

      • Breaking the ’5th Wall’… from NEA New Play Development Program hosted by Arena

      • Engaging Dissent from NEA New Play Development Program hosted by Arena

      • I Want To Make Something Really Clear from Parabasis

      • A Good Post From David Dower from Parabasis

      •  An Open Letter to Roundabout from Theatre Aficionado at Large

      • Box? What Box? from Entrepreneur The Arts Blog

      • The Norman Conquests – Table Manners from Everything I Know I Learned from Musicals

      • TWITTER’S TIME HAS COME from Jane Fonda

      • Twitter Guide Book… from Mashable!

      • Theatre is about more than comfy seats | Matt Trueman from Stage: Theatre blog | guardian.co.uk

      • How to Lose Your Audience in One Easy Step from Theatre Bay Area Chatterbox

      • How Broadway Talks to its Audiences Using Social Media from Mashable!

      • Reality Shows, Life, and Death

        June 25, 2009 • No Comments

         

        Today, we are witnessing a perfect example of how much of an effect technology and media has on our lives – both positively and negatively.

         

        For the last 45 minutes I have watched Tweets and status updates fly into my inbox about Michael Jackson’s passing.  This afternoon during a meeting, it was from twitter that I learned of Farrah Fawcett’s passing. Over on my Google reader feed there are at least 20 stories already about these two talented artists.  Both who had a profound effect on pop culture during the last four decades.

         

        Using social media tools and networks, beautiful messages from across the world are creating tiny virtual memorials.  Through reading others thoughts and sharing our own, we are creating a common experience.  We don’t feel alone, quite the opposite we are with our friends and loved ones, the same people we shared these artists work with.  Our friends from childhood are with us and in a very healthy way we are all expressing the emotional impact that a tragic painful death full of suffering and a shocking surreal passing are having on us.  Over the last few years, we (the collective users) have truly created a new manner in which we gather.  This is undoubtedly going to affect communication and interaction for the rest of our lives.  It is and will have a profound effect on the arts.  That would be the beautiful part of the Life 2.0

         

        But both were too young and I hope their families will be able to be strong during what they will now have to endure.

         

        Because of reality T.V. and 24 hour non-stop news channels, the public feels empowered and entitled to bear witness to every detail of tragedies like this.  The news media is literally besides themselves.  Tonight’s evening news was supposed to be about Farrah retrospectives and now they have to dig up videos from Michael’s career, find people who worked with him.  CNN is even discussing the fact that their stories are changing – after all Larry King had Farrah guests all lined up.  There is a race to get a quote from family members.  The disgusting hunt for photos of grieving friends and families had begun.  We can only hope the children involved aren’t exploited.  There will be magazines cover stories, endless rumors (already CNN is reporting abuse and enabling by Michael Jackson’s family and how many times did we see the picture of Redmond O’Neil in chains visiting his mother).  We have become a culture of ambulance chasers, disaster junkies.  We are creating a whole new level of schadenfreude that is much darker and parasitic.   The Housewives of several cities, Jon and Kate, Speidi, Brangelina, and others have made us addicts to other peoples pain and suffering so much so that when a speck of joy is seen we question it’s veracity.

         

        I think we all have to take a moment and really look at how we are using this technology.  We need to reflect on the meaning of privacy.  We have to stop making celebrities out of exhibitionists.   We have to find a way to use this technology to create community based on the positive things in life or at least group catharsis.  Sure reality shows can be entertaining, but they are also becoming damaging and we need to as a culture find some balance before we start telecasting gladiator fights.  We aren’t entitled to use digital means to live anyone’s life vicariously.  There have to be boundaries or we will just become more and more like vultures feasting on one another.

         

         

        (Note – I am not picking on CNN it is what is always on in my house, I am sure the other networks are being just insane.)

        Recent articles about the arts, theater, etc. from the last two weeks

        June 18, 2009 • No Comments

         

        A LINK TO A MUST READ POST FOR EVERYONE IN THE ARTS!!! @createequity http://tinyurl.com/mzdl62

        Nonprofits gird for long battle – Crain’s New York Business – http://shar.es/Wk9N

        How Twitter’s Staff Uses Twitter (And Why It Could Cause Problems) – NYTimes.com – http://shar.es/WqUN

        Competitive Advantage Is Fleeting (And It’s Okay to Admit It) http://bit.ly/nsMAE

        Company has employees volunteer for charities, pays them, takes tax deduction http://tr.im/nXpv

        Declaration of Arts Ed Rights – http://shar.es/f39I

        The evolving hybrids in corporate structure – The Artful Manager – http://shar.es/2NWv

        Roundabout announces $10 Birdie tickets, sponsored by Bank of America http://bit.ly/l1IBT

        The Columbus Dispatch : Cultural groups tap audiences via social networking – http://shar.es/2Uqe

        Beleaguered City Opera Tries to Hold Off the Ultimate Finale – NYTimes.com – http://shar.es/29lH

        Helen Mirren in "Phedre" live broadcast #fb http://shar.es/29gt

        North Shore Musical Theater to Close – http://bit.ly/j3cVq

        NEA reports decline in arts audiences for 2008 | Culture Monster | Los Angeles Times – http://shar.es/rtXO

        Obama Plays It Safe With the Arts – WSJ.com – http://shar.es/fNth

        Obama and the arts, Part 2 http://bit.ly/11njer

        Obama and the arts, Part 3 | Culture Monster | Los Angeles Times – http://shar.es/fNXP

        Tonys boost Broadway box office – Entertainment News, Tony Awards, Media – Variety – http://shar.es/roU7

        Interesting study on gender and Twitter use: http://bit.ly/tg2XE

        Making Art Pay For Art – http://shar.es/r1h4

        The Revolution is Tweeted, Does it Matter?  http://shar.es/r1iu

        Jonathan Demme to Direct for MCC Theater – ArtsBeat Blog – NYTimes.com – http://shar.es/rgem

        Arts, Briefly: Broadway’s New Season Takes Shape http://bit.ly/12rzoO

        NYT reports giving last year fell by largest percentage in five decades: http://rde.me/Y6

        The Associated Press: Amid meltdown, charitable gifts in US fell in 2008 – http://shar.es/fNov

        Charitable Donations Fell by Nearly 6% in 2008, the Sharpest Drop in 53 Years http://twurl.nl/ijbq6x

        Shrek the Musical Comes Closest to a Perfect Social Strategy for Broadway Musicals, http://bit.ly/e0Dz3

        Merce Cunningham plans his retirement – Crain’s New York Business – http://shar.es/f1hc

        Laura Benanti and Steven Pasquale have found happiness on and off stage! http://bit.ly/uPGCp

        Roger Freidman trying to stir it up with Michael Riedel http://bit.ly/69H5Y

        Three sign on for ‘Pillars of the Earth’ http://tinyurl.com/nf5wf2

        BroadwayRadio’s This Week on Broadway podcast post-Tony discussion is now available! http://tinyurl.com/ndsn83

         

        Women in Theatre

        June 10, 2009 • 11 Comments

        Last week over dinner a friend and I had a long discussion about being a woman working in the theatre industry.  We were both relatively disheartened and surprised by the on-going struggle we and our peers go through in both the commercial and nonprofit world.

        Laura Collin-Hughes wrote a great post on this in her Tony Awards follow-up.  And yesterday I got an invite to a discussion of a study being developed by a group of wonderful playwrights (female of course) on this disparity.

        Over the summer I hope to use this blog to discuss this issue – is it an issue? I would really like others to join in, so PLEASE add you comments or email me if you have thoughts about this or would like to be a part of the conversation. It would be really great to have you all help me create a list of topics on how we can address this once and for all.

        Tweets, Status Updates, and Live Blogging at the TCG Conference and Tony Awards

        June 5, 2009 • No Comments

         

        Full disclosure, I have been a technology junkie for years.  I am the quintessential early adopter.  So, it shouldn’t be surprising that I am REALLY proud of the theater world this week.  For once it seems like we are almost caught up to technology.

         

        For those of you who aren’t on Facebook, don’t have Twitter accounts, aren’t Linked-in and don’t blog (micro or otherwise), I will leave it to you to do some google research and decide which platform, if any, you want to use.  But here are some of the things you are missing by pretending to be a luddite. 

         

        The Theater Communications Group Conference is this week in Baltimore.  For those of us whose schedules didn’t allow for us to be there, we don’t have to wait for the audio transcripts to find out what is being discussed.  Tweets are flying with the hash tag #TCGCON.  Just click on the search and you will find folks tweeting sessions and commentary.  Oddly enough, my facebook friends all seem to have sat out the conference this year, because it has been radio silence via status updates on the conference with the exception of Teresa Eyring.  Hmm…Facebook folks are you partying a bit too much?  And thanks to the super diligent folks who are blogging during the conference.  Last night via Twitter and RSS feeds I caught up on several sessions. 

         

        Back in New York at Radio City Music Hall, I have been following the rehearsals for the Tony Awards.  Facebook updates from friends who are practically living there (and loving it) have kept me in the know about which Billy was rehearsing.  Tweets not only provided rehearsal updates, but I even know that the doors on Dulac Castle weren’t working, that James Gandolfini and Edie Falco will be sitting near each other (come on guys, can you make it any easier on the camera ops), and most importantly when Neil Patrick Harris is in the house.  I have to give props to all that no one is spilling anything about the actually ceremony (i.e. songs that will be sung or NPH intro). 

         

        And I can’t wait to watch the ceremony with husband and hundreds of Facebook and Twitter friends.  It completely changes the evening for me.  Many of the shows have designated who will Tweet from the house, Broadway Space will have someone blogging live backstage, and think of all the folks who will be providing commentary from their homes or Tony parties!   The Tony’s have even tapped Ugly Betty’s Mark Indelicato to as the official celebrity Twitter commentator (he has been doing a bang up job of tweeting during the rehearsals amid his studying for his high school final exams).  

         

        So if you don’t participate in social networking, now might be a good time to start, you are missing out on a heck of a lot.  It isn’t all “I just ate a tuna sandwich.”  In fact, I rarely know what people are eating.  Instead through, Facebook, Twitter, and blogs, I know what people are thinking about, the ideas they are trying, what they are reading, and often get an inside peek at the events that fill our lives (and you better believe I will be watching to see if they got the Castle doors to work by Sunday!). 

         

        So

        friend me,

        follow me,

        Link me,

        and read me.

        GREAT marketing idea and a fun way to spend your lunch.

        June 3, 2009 • One Comment

        Wow, here is a great idea!  I got the following email from Hartford Stage this morning.  I love this.  My only complaint, I got it the day before it was scheduled.  I can’t change my meetings tomorrow to make it and I am sure I am not the only one.

        freeviewnoimage GREAT marketing idea and a fun way to spend your lunch.
         GREAT marketing idea and a fun way to spend your lunch.Get out of the office tomorrow, Thursday, June 4 at noon with a Lunchtime FreeView of Dividing the Estate, nominated for two 2009 Tony Awards for Best Play and Best Performance by a Featured Actress, Hallie Foote!
        Spend your lunch hour at Hartford Stage!
        Get a sneak peek of the show as the cast performs a scene, followed by a lively Q&A with the cast and creative team.
        Bring your lunch or buy one at the theatre! FreeView is the perfect way to get out from behind your desk and infuse some creativity and culture into your afternoon.
        We look forward to seeing you!

        An Age-old problem (pun intended)

         

        Now plenty of people complain or joke about older audiences – I for one believe that despite this we actually all love any audience member but of course we would also like to see younger more diverse audiences at theaters across the country (including commercial shows).  Why wouldn’t we?  A a diverse audience enhances the theater-going experience.

         

        But with that in mind, here is something almost every theater with volunteer ushers deals with – most of the volunteers tend to be older.  Let’s be honest for a minute, some of them are wonderful, but there are also a lot of these volunteer ushers who just aren’t good ushers and they have been doing it for years and years, are impossible to train for any changes, and hurt the customers service experience of our theaters.  I have been run into this at several theaters I have worked for or attended.

         

        But I don’t recall ever hearing about a theater actively trying to “retire” its older usher pool.  So I was completely intrigued this morning when I read Frank Rizzo’s Curtains Blog:

         

         

        Hartford Stage Seeks to Mix Ushers Pool

        By Frank Rizzo on June 3, 2009 6:19 AM

        The usher taking you to your seat might be considerably younger at Hartford Stage next season.

         

        The theater is seeking to replace 40 percent of its more than 400 volunteer ushers with a younger and more diverse group from the community.

         

        We hear that some ushers at Hartford Stage aren’t particularly happy with the letter they got from managing director Michael Stotts asking some volunteer to retire so others can take their place.

         

        "I’m highly incensed an insulted," says one usher who has been volunteering for decades and did not want to be quoted for fear of losing the position.

         

        But a theater spokesman the effort is to attract younger people to the theater and give them the opportunity to volunteer and see the shows, too

         

         

        I have to say, I understand exactly where Hartford Stage is coming from and if you read my blog you have figured out that I love what Michael Wilson and Michael Stotts are doing with this wonderful theater.   I am sure there was nothing insulting in Stotts’ letter, it is simply a touchy subject.  

         

        I certainly think you have to reward volunteers for their loyalty, but for how long is a valid question.  It is certainly fair to ask that an opportunity to participate also be offered to new pools of people – if there is a list of people chomping at the bit to participate it can be damaging to the theater if volunteering is a closed exclusive club. And it is certainly difficult to recruit new volunteers if there are no positions for them to fill.  It is a double-edged sword that needs to be carefully navigated, but it has to be addressed sooner or later and congratulations to Stotts for giving it a go. 

         

        I look forward to seeing how Hartford Stage deals with this, and can’t wait to see if it works. 

        Completely forgot to post last week’s interesting articles! Sorry

        June 1, 2009 • No Comments

         

        LAByrinth Gets New Leaders http://bit.ly/wSz7O

        TIME’s The Future of Twitter – http://is.gd/KxqB

        Harvard Business School’s New "M.B.A Oath" http://tr.im/mVpb

        Quality too good to pass up – Entertainment News, Legit News, Media – Variety – http://shar.es/XQXL

        Tunesmith takes on "Minister’s Wife" Variety – I hear great things about this show. http://tinyurl.com/mj8q9x

        Hold the Interview | forimpact.org GREAT LINK to Chip and Dan Heath article – http://shar.es/XAGh

        Tips on Filling Out the Governance Section on the New Form 990 (IRS) http://bit.ly/KqeW0

        10 Ways to Think About Social Networking And The Arts (the zen of "free" as a strategy) http://bit.ly/1Dpo5

        Babes in Broadwayland: How Old Is Old Enough? http://bit.ly/ymtpi

        White House Officials Discuss Plans for Social-Innovation Office http://twurl.nl/zbxpum

        Shubert teams with NYC and Co. – Entertainment News, Legit News, Media – Variety – http://shar.es/0mLz

        Stephen Belber: ‘Is it better to write for Hollywood?’ – Los Angeles Times – http://shar.es/0nSL

        Broadway embraces web community – Entertainment News, Legit News, Media – Variety – http://shar.es/mLLj

        Conference Committee report is out on HB2649. Stripped as promised by Rep. Smith. (link at @jimonlight http://is.gd/KPrS)

        I wanna rock! Rock of Ages

        May 25, 2009 • No Comments

        So on Saturday, I went to see Rock of Ages.  I had very low expectations and figured at least the in seat drink service would provide enough refreshments to make it through the evening.  But from the moment I entered the Brooks Atkinson I realized I had stepped on board of a roller coaster ride unlike any I had really experienced.

        I was handed my requisite LED flashlight (to be used concert fashion during the show).  Eighties music was making the entire theater pulsate – made me realize most shows don’t use preshow music much anymore.  As soon as we were in our seats a cocktail waitress in an 80s leather-mini and fishnet hose took our cocktails order – mixed drinks!   We ordered.  A woman from mid row charged over us to get to the waitress with a quick apology, she hadn’t ever been to a Broadway show so she didn’t know how the waitress got orders for the folks in the center of the row.  While the foot she stomped on smarted I smiled politely and said, “no worries, I didn’t know either.”  Over the music I heard the cocktail waitress tell the patrons behind me that in seat drinks was the future of Broadway and next year everyone would be doing it.

        A quick look around the house revealed an audience that was younger than most.  A dozen or so sailors from Fleet week, lots of under forties couples and packs and pack of female groups obviously having a girls night out.

        The lights went down a bit, and I was worried we didn’t have our drinks yet, but the waitress assured us she would get them to us during the first number, so I sat back as the band was introduced.  The audience went nuts and the roller coaster reached the top of the first hill and began that high speed decent that creates a thrill.

        Yes, a thrill.  Now perhaps as a child of the 80s I am predisposed.  When Quiet Riot’s Cum on Feel the Noize started i remembered my mom snapping off the music in my room, telling me it was a “trashy” song, so I put on my big old headphones to listen to it.   I had this huge desire to sing along to every song and this odd feeling that it would have been accepted, in fact several audience members did.

        The plot is so simple that the show makes fun of it throughout, but it is also more or less the same plot of EVERY musical from the Golden Era, boy meets girl, boy falls in love with girl, rich villain tries to close club where boy works, boy loses girl, girl becomes a stripper, boy and girl reunite, rich villain has change of heart, club is saved – okay maybe the stripper part was unique.

        But despite the predictability, the camp, the interruption  to pass drinks down the row, and the over the top, well everything.  I was actually having more fun than I remember ever having in a Broadway house.   Constantine Maroulis and Amy Spangler led a cast that belted out 80s tune after 80s tune that I not only listened to throughout high school, but that I still listen to much to the dismay of my husband who has much better taste in music than I do.   For all the articles written about Idol performers being on Broadway (and how often the shows judges use the term Broadway as a criticism), I wasn’t surprised to learn this morning on the TODAY show when the cast performed that Constantine Maroulis actually started out WANTING to be a musical theatre actor, his performance was subtle and engaging – the best on the stage the performance I saw.   That’s not to say the rest of the cast wasn’t entertaining because they were really truly having fun on stage and it was infectious.

        The only downer of the night was on the projection screen at the back of the set during the intermission and post-show – an advertisement for discount tickets for future performances if you retained your stub from that evening.  A grim reminder that box office on Broadway needs all the help it can get and that this super fun show cost an outrageous 100+ bucks.  Suddenly I was yearning for a strong off-Broadway where an affordable version of the show would run for years and years, but alas we are in different times.

        All in all it was a full out right experience with a little Broadway show tucked in, and that was more than all right by me.

        Kudos to the producers for wringing out every possible marketing opportunity from the show.  I even used the LED flashlight when I got home to find my keys in my purse!

        If you can’t make it to the live Tony Awards in New York City – head on up to Hartford, CT

        May 16, 2009 • One Comment

        I love when a theater company creates a multi-level campaign to celebrate a success.  But, I find what is happening at Hartford Stage to be an absolute joy and a unique spin because it is actually more a celebration of the company’s talented Artistic Director’s work and partnership with one of the greatest story-tellers ever to write for the theater.

        Horton Foote’s Dividing the Estate is about to start performances on May 28.  A bit of back-story, the show has been an interesting example of collaboration at many nonprofit theaters.  The play was actually written in the 80s but Horton made some significant revisions for its New York premiere at Primary Stages (great company) directed by long-time Foote collaborator and Hartford Stage’s Artistic Director, Michael Wilson, went to Broadway with a producing team led by the incomparable Lincoln Center Theater, and now it heads to Hartford Stage.  In other words, it isn’t quite Hartford Stage’s show yet.

        Michael and the late Horton Foote have worked closely for the last several years on several projects, Dividing the Estate, a heart-wrenching revision of To Kill a Mockingbird that is rumored to be Broadway bound for the 2010 season, and the upcoming 9 play Orphans Home Cycle, that Hartford Stage commissioned to be revised as a three production event, will be produced in Hartford early this fall and then will move straight to New York’s Signature Theatre Company.

        Hartford Stage has celebrated many of it’s production in wonderful ways.  For example, Hartford Stage participated in the National Endowment for the Arts Big Reads Program for Mockingbird. This included among other events a wonderful evening during which Wilson interviewed Foote about the writing of the Oscar-winning film script.

        But now the celebration has shifted full force to the Tony-nominated Dividing the Estate – a show that has yet to even begin performances.  The company is basically helping run an outright campaign for the show by offering tickets to Tony voters who might not have made it to the far too short run of the show in New York.  Keep in mind this is a Tony Award that two other theaters would win.  And the most brilliant part – the company is hosting a Tony Awards Party at the theater for the company’s donors and audiences.  That’s right, a party for a show that the company is not even part of the producing team of.  Not only does it sound like a fun event for those who love Hartford Stage, but it gives the majority of the Dividing the Estate cast a way to be celebrated stars that evening – since the cast will be in residence in Hartford for performances.  And this cast deserves it.  A cast that is such a wonderful ensemble that they helped revive the long discussed idea of having a “best ensemble” Tony category (great article in New York Magazine about this).

        The fundraiser in me says, “great job, what a way to center an event on a show and raise some money at an reasonable price point!”

        The marketer in me says, “great cross-promotion and what a way to insert ownership over a show!”

        The theater practitioner in me says, “Wow, what a great example of how we should all support our artistic leaders and the artists who work with us.  Celebrate the work an artistic director (or any artistic staff) does no matter if the work was done at the institution they run or at other theaters.  Make sure a show that should have had a longer run does.  Celebrate the relationships with artists that make our institutions thrive.  And most importantly, involve our audiences in the celebration because without an audience it is just a rehearsal!”